Truly Truly is a Rotterdam (NL) based design studio. It was founded by husband-and-wife design team Joel Booy (Australia, 1981) & Kate Booy (Australia, 1981), and operates in a variety of creative fields including design of products, lighting, furniture, textiles and spatial installations as well as art-direction. Studio Truly Truly has produced designs for: Rakumba Lighting, Tacchini, the Netherlands TextielMuseum (invited by Hella Jongerius), IKEA’s PS 2017 collection, Dexter Lighting, LEFF Amsterdam, the National Glass Museum Netherlands, Cor Unum Ceramics, amongst others.

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