Established in 2009, the Dutch fashion brand studio .ruig has become widely recognised for its timeless designs and high quality materials. Their philosophy is to build upon what is good, perfect that and gradually fade away the items that have outgrown their relevance. Instead of stimulating overconsumption or generating confusion in consumers who are constantly forced to reinvent themselves, studio. ruig stays true to its minimalistic, feminine style. So rather than starting from scratch every season, new items are added on a continuous basis, growing a collection of timeless pieces that can be endlessly combined.

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