Lead generation is becoming increasingly impersonal. Flashy websites, product push content, marketing automation, chatbots… We think it can be done differently. Relationships are based on mutual trust between people. The personal, human factor must therefore remain the starting point. At the same time, you can continue to use all the possibilities offered by digital and social media such as LinkedIn. But it has to be personal, authentic and real. Sales in B2B are always the result of a relationship. By surprising your target group with relevant insights, a relationship of trust is gradually created, which ultimately results in you being seen in the market as a knowledge leader and a possible (trusted) partner to do business with.

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