Denim City is an innovation campus founded by House of Denim Foundation with a clear mission: to connect and inspire our stakeholders, to bring our industry “Towards a Brighter Blue“. Everything we do is geared to making denim dryer, cleaner and smarter through education, advocacy and collaboration projects. Denim City aims to raise the bar, reduce environmental impact, stimulate the adoption of more sustainable innovations and bring the worldwide denim industry together under one roof. Denim City Store combined with our Workshop, Lab and Academy, forms the ultimate denim experience in Amsterdam. Visitors, while having a unique denim experience, are able to shop to have a beloved pair of jeans.

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