Be Yourself is a Dutch powerhouse since 2005 that has worked tirelessly to form a bigger picture for the industry. A family of labels, likeminded artists and sounds from across the electronic dance spectrum, the past decade has seen Dick De Groot’s home-grown family grow extensively in size and influence, capping more next generation talent and future sounds than any other imprint on the market. A story of both surviving and excelling in the digital market, scouring the industry for leading talents and letting good music hold its corner in all the right places, a lot has changed since Be Yourself opened shop in 2005 – everything, that is, but their indisputable relevance to global dance music.

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